Product Manager Senior - MS
Location: Cambridge Massachusetts
Description: Genzyme Corporation is in need of Product Manager Senior - MS right now, this career will be placed in Massachusetts. Further informations about this career opportunity please read the description below. .
Sanofi , a global and diversified healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients' needs. Sanofi has core strengths in the ! field of healthcare with seven growth platforms: diabetes solutions, human vaccines, innovative drugs, rare diseases, consumer healthcare, emerging markets and animal health. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).
The Senior Product Manager US Marketing, LEMTRADA will develop innovative marketing and educational programs that will differentiate LEMTRADA and create a best-in-class experience for all stakeholders.
The Senior Product Manager US Marketing, LEMTRADA will be responsible for executing and tracking personal and non-personal tactical initiatives for LEMTRADA focused on health care professionals including neurologists, nurses, pharmacists and infusion clinics. This role will also include but not limited to digital initiatives, medical meeting planning, execution of advisory boards, participation and support of the development and maintenance of Customer Relation Management for HCPs, management of speakers bureau, adve! rtising plan, and external agency management.
The pos! ition is based in Cambridge, MA.
Missions and Objectives Execute digital marketing tactics specifically to enhance and support patient outcomes Execute non-personal marketing strategies to support the overall product strategy and corporate objectives including:
o Non personal promotional campaigns
o Branded and unbranded online educational programs
o Congress/convention booths and activities
o Disease and product awareness online programs Gain feedback and track marketing and sales program effectiveness/ ROI Liaise with assigned internal and external partners to ensure consistent brand strategy Gain approval for HCP marketing tactics through the internal review process Track digital success metrics and measurements Collaborate with digital agency partner responsible for development and delivery of online promotional tools. Contribute to brand planning and execution process Develop sustainable, high level working partnerships with! internal and external resources Collaborate with and influence a diverse group of individuals in a proactive, objective and diplomatic manner to ensure that Genzyme is appropriately and successfully engaged with the neurology and MS patient community Execute marketing activities in compliance with medical, regulatory and legal requirements Ensure budgets and schedules meet corporate requirements Travel approximately 20-30%
Basic Requirements:
At least 5 years of pharmaceutical marketing experience, preferably experience with a product launch Previous MS experience a strong plus Understanding of pharmaceutical marketing strategies and regulatory/compliance environment Strong interpersonal, oral and written skills and the ability to interact professionally representing Genzyme and the MS Team Has demonstrated the ability to effectively implement and communicate the core brand messages, product positioning statements, and collateral materials Demonstrated ! ability to form enduring productive relationships with KOLs Strong orga! nizational and operations skills, attention to details Strong critical thinking skills Ability to work collaboratively Bachelor's degree required, advanced degree (MBA) a plus but not required M*
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If you were eligible to this career, please email us your resume, with salary requirements and a resume to Genzyme Corporation.
If you interested on this career just click on the Apply button, you will be redirected to the official website
This career starts available on: Mon, 27 May 2013 07:05:08 GMT