Director, Marketing
Location: Danvers Massachusetts
Description: HCPro.com is at present looking to employ Director, Marketing right now, this career will be placed in Massachusetts. Detailed specification about this career opportunity please read the description below. Located in Danvers, MA, The Greeley Company a division of HCPro, Inc. www.greeley.com
We are a nationally-respected consulting, training and education company known for providing practical, effective strategies and solutions to assist the leaders of today's healthcare organizations. Our consultants and educators are physician leaders and senior healthcare professionals with hands-on experience in hospital, ambulatory, physician practice, and managed care settings. We partner with nurses, physicians, and hospital clients to produce high-impact results that serve the best interests of their organization, their patients, and the communities they serve.
POSITION SUMMARY:
Oversee all marketing efforts in Greeley Consulting markets including market analysis, strategy formulation, product positioning, channel/pricing strategy, campaign development, and creative efforts
ESSENTIAL FUNCTIONS:
- Manage brand marketing and client recruitment efforts across print, digital, and events channels
- Function as key liaison between Professional Services and central marketing group; Present unit needs and manage centralized resources (as assigned) in conduct of above efforts ensuring for achievement of goals and professional development of junior team members
- Drive reporting on results of efforts and analysis on targeting of future client/member recruitment efforts
- Work in partnership with EVP and GM of unit to ensure that all efforts support unit’s strategic goals effectively and efficiently including amassed market intelligence, smooth product/service targeting and rollout, definition of client/membership benefits, etc.
- Function as part of senior Marketing team for all issues related to management and strategy of this function as per needs of the VP of Marketing
Education: BA/BS, MBA Preferred
Experience: 7+ year experience in progressively responsible marketing positions, preferrably in a publishing, solutions or multi-media environment
Computer Skills: MS office suite
HCPro is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply.
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If you were eligible to this career, please email us your resume, with salary requirements and a resume to HCPro.com.
If you interested on this career just click on the Apply button, you will be redirected to the official website
This career starts available on: Tue, 17 Jul 2012 05:12:17 GMT